8 Years in Business: 5 Big Business Growth Tips
Celebrating 8 years in business this month, leads me to share some of my best lessons learned and tips for you to use to grow your business; without the tears, sweat and money spent!
In no particular order:
#1 Working out my ideal client. The great thing about this is that you can do it even if you’ve only worked with one. As long as they were ‘The One’…write down everything you know about them: How did they hear about you? What is it you loved about them? What issues did they have/What problems did you solve for them? Once you have ‘the one’ in mind, marketing your business becomes much easier. You recognise the ‘next one’ much more quickly to engage with them, which all adds up to doing more business, with more of the people you love, more effortlessly.
#2 Meditating, Visualising, Mindfulness, Gratitude – whatever you want to call it. I sum this all up as taking 20 minutes out each day, or at least 3 x per week to focus on gaining peace and calm in my world and just really thinking about what makes me happy and what do I want in my personal and professional life to keep me happy. Now, this may sound like rubbish or a waste of time to lots of business owners out there, but this is in my Top 5 for reason alone: it’s massively contributed to the success and continued success of my coaching business. And…is a mindset more and more business owners are coming round to.
#3 Spend a day planning/goal setting – At least 1 day at the start of the year (or when you wish to make big, positive change/s) planning for what you want to achieve; both personally and professionally, and with my coaching business this takes several formats. I mind map all of my business ideas, big or small, create a vision board for all I want to do – spending a few therapeutic hours cutting and sticking an inspiring, motivating vision board for my year ahead.
#4 Packaging up what I offer – making it as easy as possible for the people who want to work with me, work with me. By creating 3 investment packages for the coaching I offer, it’s the easy to discuss the benefits around these and match them to my potential coaching clients’ requirements. The packages help the customer to have a visual and be able to make a more informed decision on what they want and what they’ll get in return for their investment.
#5 A web presence that works – All well and good having a website. It needs to be working for you: a top Google ranking. What would your potential customers use as a search keyword to find you. Can you find you? There’s lots of simple actions you can take to make your site work a little harder for you. Firstly, grab my 60 Minute Business Boosters for some tips on this. However, a good web designer is a worthwhile investment for you and your business growth. Someone who speaks the same language, shares your vision and is going to deliver a website that gets you the results you want. Do your research for who you want to work with and this will pay back dividends!