When is a Business Coach right for you and your business?
How do you know when coaching is right for you, will it work, how will I get a return on my investment? All valid questions, and ones I asked myself when I was selecting the right business coach to work with. Do your due diligence, background research, speak to clients they’ve worked with and so on. First of all ask, when is a business coach for me and my business…?
You want to create a better work-life balance
You’re a business owner who is working too long hours, working on aspects of your business that deep down you know you shouldn’t be working on; someone else could do them more easily, effectively for you to focus on business development tasks. When you aren’t working you and your over active brain are struggling to be present – you keep focusing on tasks that need to be done, that haven’t been and working out solutions to challenges you’re unable to overcome. If you carry on like this you know everyone around you is going to end up suffering too, if they’re not already. A client had this issue and found himself working 7 days a week, so working out his income he realised he was working for less than minimum wage and realised he wasn’t really pleasing anyone like this. Clients were asking for more and more (for less and less) and his wife was less than pleased, of course.
With a few simple tweaks to his service offering and a confident and clear pitch, he was able to go back to his same clients and offer added value (for less of his time) at a higher rate of investment. All his clients agreed and they are now referring quality leads too.
You know you could be working more smartly
Your working week is getting fogged by repetitive tasks, increasing admin related actions and generally your brain is flitting from one activity to another. You feel like your business has become less about the things you love and the purpose of why you started in the first place and more about the activities that surround the actual product and service you’re offering. Your time is being squeezed and you know there must be a better way of working as you know if you continue like you, you’ll become more demotivated and disillusioned with self-employment and what it is to run your own business.
Once you gain clarity, direction and really start to focus in on what you want to achieve and why, it’s so much easier to work more smartly. Your brain gets given the space it needs to see the wood more clearly and what needs to be done to get more out of the time you have to spend it on the activities you love to focus on.
You want to be earning more money, but feel you haven’t the money to invest.
The one clear statement to make here is: If you could have, you would have done it by now and by ‘it’ I mean created the success you want to see. Stop beating yourself up; stop telling yourself you should know how to do this, you’ve been doing it long enough or you’ve read enough books, been on enough courses etc. It can simply be about being given the time and space to think through challenges and solutions with someone who has been there, done it and can ask you all the right questions and guide you to find the right answers to unlock the success in you and your business. Remember the old adage ‘You can’t cut your own hair.’ The most successful business coaches will have a coach too. If you don’t invest what will happen?
Clare Whalley will be celebrating 10 years in business this year. She graduated with an International degree in English and Education and went into corporate life to pursue a career outside of teaching. Successfully passing a rigorous graduate scheme into a blue chip company; working in several positions across team management, customer service and sales roles. A working trip to India helped her decide to resign, retrain and set up her own coaching and training business.
Clare now lives in Sutton Coldfield, Birmingham with her two young children, Isabelle and James and her husband Rob.
Clare works with fellow business owners to help them create a business they love too. She uses strategies and tools which will help business owners get to the clients they love to work with, with more consistency and ease.