Category Archives: Small Business Marketing

Market right and small business can be easy

In January, to celebrate 10 years in business and a brand refresh, I offered free one hour business strategy sessions. These were taken up in their droves by ambitious business owners determined to get 2018 off to a best start. Speaking to business owners across many industries, it was easy to start seeing patterns in the gaps to business development, which of course, all small business owners go through. Here’s how to combat them…

Ideal Client Clarity

In business we love to think we can help everybody, and no doubt, in lots of service led businesses we can. However, by believing we can service all people, the marketing message your business puts out is far and wide and generic in content. Instead of appealing to the masses as you may hope and plan for, the message is relatable to no one.

It’s a common misconception amongst small business owners by narrowing down your ideal client this will drive away other potential business. It won’t. Those potential clients want to become that person you’re marketing at and will still be attracted to your marketing message. So, time to get crystal clear on your ideal client – create an avatar of everything you know about them.

Feeling stuck for ways to move your small business forward?

It’s easy to feel all avenues to find new business have been tried and tested that any new ideas and inspiration have long since dried up. Working with a business coach means getting asked lots of questions, sometimes challenging, to open up new ways of thinking and approaching a problem.

The Artist’s Way, by Julia Cameron, offers a different solution that any small business owner can undertake. She suggests to unlock creativity try something called ‘The Morning Pages’. A strangely ingenious way of getting your brain to behave more productively when otherwise it would feel closed. You spend time writing down, long hand (for 3 pages) your thoughts, even if these thoughts are complete nonsense, it doesn’t matter. They are for your eyes only. Cameron, suggest that they will change you. Having done The Morning Pages just twice since picking up the book a week before this blog post I can also see how powerful they are at unlocking creativity.

Try it.

Make the most of opportunities around you!

It’s no secret that running a small business can be a lonely business! Being able to ask for help and having the foresight to recognise that there is help, support and more often than not people around you who want to see you and your business succeed. It makes for a well oiled local and thriving community.

Be more open to what is going on in your local area; whether this is in person or through social media platforms, although the former will work better for your basic human needs. Check out your local Chamber of Commerce networking events and local community events and see where you and your business can fit in and establish how you can make of the opportunities on offer. There’s plenty out there once you start to look for them.

If you would like to gain more clarity, focus and direction for the best start to 2018, book in for your free one hour business strategy session here.


About Clare

Clare Whalley will be celebrating 10 years in business this year. She graduated with an International degree in English and Education and went into corporate life to pursue a career outside of teaching. Successfully passing a rigorous graduate scheme into a blue chip company; working in several positions across team management, customer service and sales roles. A working trip to India helped her decide to resign, retrain and set up her own coaching and training business.

Clare now lives in Sutton Coldfield, Birmingham with her two young children, Isabelle and James and her husband Rob.

Clare works with fellow business owners to help them create a business they love too. She uses strategies and tools which will help business owners get to the clients they love to work with, with more consistency and ease.

To find out more about my small business coaching programs click to download here or to have a chat with Clare to find out more about how coaching can help you and your business get in touch.

How to Sell more Easily to the People you Love Working With

Get Really Clear on your Perfect Client

This sounds so obvious, but still needs highlighting right at the top, your ideal client can often get lost, forgotten and you can easily get off track with and is essential to your business growth. They must be at the forefront of your mind and every message that you put out there. Time to get really clear. What do you know about them, age, gender, demographic, geographics, children, job? Where would you be most likely to find them? What challenges do they have? What problems are they looking for you to solve for them? Once you have all this information, it’s so much easier to be talking directly to them in your marketing and once you find one another so much easier to sell and for them to buy from you.

Find your perfect fit networking group

75% of business in the UK last year was done through business networking! With so many varied networking groups out there, go out and try them all on, find out which group suits you best. The formats vary enormously and what works for my business may not work for you and yours. As a results driven business coach working with clients on a 1-1 basis, I enjoy a more formal format, one with an agenda, an opportunity to do a 60 second business presentation and hear from all the other businesses too. As an added bonus it’s also useful to hear from a speaker on a topic useful to me in terms of business growth; something that’s going to inspire and motivate. The attendees are also key, people who you are going to see on a regular basis and are like-minded in their business approach.

Develop your Marketing with your Perfect Client at the Heart of Everything

Once you know who your perfect client is (see above) it’s really easy to develop your marketing so it’s completely in line with how they think, talk and it gets in front of them too. Whether it’s social media posts, e-newsletter, webinar or at networking events all of your marketing should be directly related to solving your customer's’ challenges. Use the language they use and provide a clear call to action on how they can easily buy from you or work with you.

Package Up Your Offering

The biggest key to small business success is threefold; understand what your customer wants from you, make it easy for people to buy what they want from you, offer them choices. With a service led small business this is easy, package up what you offer into three choices; entry level, mid-range and your all singing all dancing offering; add value, be clear on what problems you will solve for them and what benefits they will gain as a result.

Clare at Meta4 has been running her own coaching and training business since 2007. Clare offers loads of great freebie resources to help you grow your business; they’re easy to implement, engaging and most of all they get you your business growth results!

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