Who’s in your small business team?
Every small business owner needs a team around them. However small you believe your business to be; ‘Nothing ever great was accomplished alone’, so said Reinhold Niebuhr.
Becoming an ‘expert’ at skim reading?
It may be you are experiencing little time to focus on developing your small business and if you did you wouldn’t be confident you could service their needs due to busyness. You are starting to skim read important emails, client interactions, and not responding as you would like to, or know you should be, dropping the ball and generally not treat your clients to the high level of service you originally set your high standards to.
Carrying on in this vein will start to mean you feel like you’re always fire fighting; client issues, staffing problems, supplier challenges – they will start to appear from all angles if they aren’t already.
The entrepreneur not the technician
The E-myth, by Michael Gerber, spells this approach to running a small business perfectly. Are you the entrepreneur in your business or the technician? The one who is creative or the one who is ‘doing’ in the business?
Behind every successful small business you will find its owner managing relationships with a small but perfectly formed team of professionals who can be relied on to have challenges highlighted to and then come up with workable solutions, without too much need of the owner getting involved to any great degree. Running a small business now, even service led is about having a productive website (one that actually works for you) social media presence, a successful marketing plan and successful execution of it. How can you expect to do all this; being the Entrepreneur and the Technician and keep your clients happy with new business coming in at the same time? Build your business to flourish.
Stop asking so much of yourself, alleviate the pressure and start finding people around who can help take away some of the ‘technician’ jobs off your plate. There may be a little bit of short term pain, but the longer term you’ll be opening up your entrepreneurial side to increase bigger and better opportunities.
Clare Whalley will be celebrating 10 years in business this year. She graduated with an International degree in English and Education and went into corporate life to pursue a career outside of teaching. Successfully passing a rigorous graduate scheme into a blue chip company; working in several positions across team management, customer service and sales roles. A working trip to India helped her decide to resign, retrain and set up her own coaching and training business.
Clare works with fellow business owners to help them create a business they love too. She uses strategies and tools which will help business owners get to the clients they love to work with, with more consistency and ease.