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Choosing the right Business Coach


Coaching is a rapidly growing industry, with new Life and Business Coaching practices coming and going with time. If you’re considering working with a coach here are a few tips and pointers to help you choose the right business coach for you.

How long have they/were they running their business

With statistics like these: 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. That’s a whopping 80% who crash and burn. So it’s important your business coach has been around a while, successfully.  Do they understand the current marketplace, the challenges, the routes to market options, remaining sustainable, plus a myriad of other business issues as well as being able to ask and challenge you with the right questions to help you find the right answers for you and your business? Check their About Me page.

What’s their past experience

Business coaches need to have an understanding and multitude of experience in order to help you deal successfully with all that running a business requires: customer service, team development, marketing, advertising, building relationships, and so on…


Do they have the necessary qualifications

Although (unfortunately) not a regulated industry, for a Business Coach with any integrity it will be important for them to feel recognised in practicing their trade with awarding bodies, they will be keen on continuous development and will have the learning to back this up and will therefore will have the preferred qualifications that indicate they have the ability, drive and passion to help business owners achieve their goals.


Do they practice what they ‘preach’

Do your due diligence. If you’re deliberating whether to hire a business coach, have a check around – are they/have they run a business you would aspire to have? What do their previous clients say about them?


Will their coaching meet your requirements

Any business coach worth their salt will offer a free consultation. In this you should clearly be able to understand how they will be able to help you – what results will you and your business realise. How will your goals be achieved and how long will the coaching program take. Feel free to ask as many questions as you need to ascertain all you need and you can even get in touch with their previous clients. Just ask.


Clare at Meta4 has been running her own coaching and training business since 2007. Clare offers loads of great freebie resources to help you grow your business; they’re easy to implement, engaging and most of all they get you your business growth results! Access them here or get in touch to book your consultation.


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