How to Sell more Easily to the People you Love Working With
Get Really Clear on your Perfect Client
This sounds so obvious, but still needs highlighting right at the top, your ideal client can often get lost, forgotten and you can easily get off track with and is essential to your business growth. They must be at the forefront of your mind and every message that you put out there. Time to get really clear. What do you know about them, age, gender, demographic, geographics, children, job? Where would you be most likely to find them? What challenges do they have? What problems are they looking for you to solve for them? Once you have all this information, it’s so much easier to be talking directly to them in your marketing and once you find one another so much easier to sell and for them to buy from you.
Find your perfect fit networking group
75% of business in the UK last year was done through business networking! With so many varied networking groups out there, go out and try them all on, find out which group suits you best. The formats vary enormously and what works for my business may not work for you and yours. As a results driven business coach working with clients on a 1-1 basis, I enjoy a more formal format, one with an agenda, an opportunity to do a 60 second business presentation and hear from all the other businesses too. As an added bonus it’s also useful to hear from a speaker on a topic useful to me in terms of business growth; something that’s going to inspire and motivate. The attendees are also key, people who you are going to see on a regular basis and are like-minded in their business approach.
Develop your Marketing with your Perfect Client at the Heart of Everything
Once you know who your perfect client is (see above) it’s really easy to develop your marketing so it’s completely in line with how they think, talk and it gets in front of them too. Whether it’s social media posts, e-newsletter, webinar or at networking events all of your marketing should be directly related to solving your customer’s’ challenges. Use the language they use and provide a clear call to action on how they can easily buy from you or work with you.
Package Up Your Offering
The biggest key to small business success is threefold; understand what your customer wants from you, make it easy for people to buy what they want from you, offer them choices. With a service led small business this is easy, package up what you offer into three choices; entry level, mid-range and your all singing all dancing offering; add value, be clear on what problems you will solve for them and what benefits they will gain as a result.
Clare Whalley celebrated 10 years in business in 2017. A great milestone to achieve. She graduated with an International degree in English and Education and went into corporate life to pursue a career outside of teaching. Successfully passing a rigorous graduate scheme into a blue chip company; working in several positions across team management, customer service and sales roles. A working trip to India helped her decide to resign, retrain and set up her own coaching and training business.
Clare now lives in Sutton Coldfield, Birmingham with her two young children, Isabelle and James and her husband Rob.
Clare works with fellow business owners to help them create a business they love too. She uses strategies and tools which will help business owners get to the clients they love to work with, with more consistency and ease.
To find out more about my small business coaching programs click to download here or to have a chat with Clare to find out more about how coaching can help you and your business book in for a free one hour business strategy session.