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How to rebrand and refresh your small business

Why it’s important for small businesses to keep your branding fresh

A few small business owners fail to think about their business as a brand, and that brand being a reflection of their and their business personality, core values and customer experiences.

My knowledge and experience has developed massively since the start of my business – I’m not who I was in 2007 and of course my business has evolved as a result; my brand no longer reflects the experiences my clients have and the exceptional results they achieve. The courses I’ve attended and money I’ve invested in myself and my business has meant that my values have now developed into: leadership, balance and results.

So, having celebrated 10 years in business back in July 2017, I accepted the *ahem* nudges from a valued graphic design contact, Kate, Curry Design Studio that my business was overdue a brand refresh. After all, the only constant is change…

Even with 10 years experience of running a small business, a core network of trusted small business professionals and the resources to invest, I was still filled with apprehension, nervousness and a huge leap outside of my comfort zone; however having the right team around me has been key to the success of my relaunch…

Where to start with a new or brand refresh

Get clarity around what your customer or client experiences are when they choose to work with you and how do you want your ideal client to feel when they interact with your brand?

We buy according to our emotions, how do I feel now and how do I want to feel when I’ve got this product or service. It’s as simple as that really.

How my brand looks and feels now

From outdated, broad and confusing to bold, sharp and intriguing – The Power of Business Coaching feels truly reflective of the ambitious small business owners my small business is working with helping small businesses to reduce effort and simplify and building motivation to achieve financial freedom.

A Free One hour Business Strategy Session

To celebrate the re-brand of Meta4 Business Coaching, owner Clare is opening up 3 days in January for small business owners to book in for a free one hour strategy call to get you and your business off to a flying start in 2018.  The business strategy session will give you clarity, direction, focus and a plan for your next steps to achieving.

You can select a time that works for you by booking your one hour strategy session here.  Look out for an email with a few questions to get you focused on achieving the most from our time together.

Offer open until Wednesday 31st January 2018.  Limited availability so book your session today.

Clare Whalley celebrated 10 years in business in 2017. A great milestone to achieve. She graduated with an International degree in English and Education and went into corporate life to pursue a career outside of teaching. Successfully passing a rigorous graduate scheme into a blue chip company; working in several positions across team management, customer service and sales roles. A working trip to India helped her decide to resign, retrain and set up her own coaching and training business.

Clare now lives in Sutton Coldfield, Birmingham with her two young children, Isabelle and James and her husband Rob.

Clare works with fellow business owners to help them create a business they love too. She uses strategies and tools which will help business owners get to the clients they love to work with, with more consistency and ease.

To find out more about my small business coaching programs click to download here or to have a chat with Clare to find out more about how coaching can help you and your business book in for a free one hour business strategy session