Be more Kate
From humble beginnings
Kate is an ambitious small business owner based in Sutton Coldfield, Birmingham. She started her business 4 years ago (2014) having previously worked in design agencies. As a mum of two young girls with many pressures on her time and resources she started her own design business from humble beginnings (in the back bedroom!) accompanied with similar modest thoughts around how she would develop the business.
Kate embarked on business networking and soon found small business design contracts coming her way, feeding her desires for even more ambitious and exciting projects. With Kate’s expertise being fully immersed within creativity and design and minimal knowledge (at that time) about business development and how to attract bigger clients, Kate felt it time to work with a Business Coach to help to move her business forward:
“I wanted to map out all my business processes for my customer journey, create a series of packages to fulfil my ideal customers needs and resources to improve the processes and outcomes within my business and have much more confidence around what I can deliver and to whom…” Kate, The Curry Design Studio
Get serious about your business – invest in yourself.
It was important for Kate to recognise her strengths; all the stuff she was great at, rather than the business development activities she still needed to master. After all it was her design and creativity that her clients were buying in to. Once we focused in on her values (her rules for why and how she delivered to her clients) putting together her packages for the services she would sell was more simple.
The more Kate understood what she was delivering and the clearer she was on who she was delivering the packages to…the easier it was to sell them and the more her confidence grew. Which meant the better her designs were received by her new target market. It was a big, beautiful circle of confidence, self-belief and reward for all parties involved.
Kate was developing a truly successful small business.
Fast forward 12 months (yes, only, 12 months!) and Kate has moved out of her back bedroom and is now in shared office space with a fellow small business owner in a similar creative field and they have now just hired their first team member – a 1st degree graduate about to embark on working alongside Kate to deliver imaginative and innovative design.
Inspired by Kate’s story?
Feel like 2019 is YOUR year?
Invest in yourself, you are worth it.
You can join Clare on Tuesday 22nd January for a free Business Booster Online Session.