Achieve more for you and your business.

T 0121 355 4919

E clare@meta4coaching.co.uk

Choosing the right Business Coach

Coaching is a rapidly growing industry, with new Life and Business Coaching practices coming and going with time. If you’re considering working with a coach here are a few tips and pointers to help you choose the right business coach for you.

How long have they/were they running their business

With statistics like these: 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. That’s a whopping 80% who crash and burn. So it’s important your business coach has been around a while, successfully.  Do they understand the current marketplace, the challenges, the routes to market options, remaining sustainable, plus a myriad of other business issues as well as being able to ask and challenge you with the right questions to help you find the right answers for you and your business? Check their About Me page.

What’s their past experience

Business coaches need to have an understanding and multitude of experience in order to help you deal successfully with all that running a business requires: customer service, team development, marketing, advertising, building relationships, and so on…

Do they have the necessary qualifications

Although (unfortunately) not a regulated industry, for a Business Coach with any integrity it will be important for them to feel recognised in practicing their trade with awarding bodies, they will be keen on continuous development and will have the learning to back this up and will therefore will have the preferred qualifications that indicate they have the ability, drive and passion to help business owners achieve their goals.

Do they practice what they ‘preach’

Do your due diligence. If you’re deliberating whether to hire a business coach, have a check around – are they/have they run a business you would aspire to have? What do their previous clients say about them?

Will their coaching meet your requirements

Any business coach worth their salt will offer a free consultation. In this you should clearly be able to understand how they will be able to help you – what results will you and your business realise. How will your goals be achieved and how long will the coaching program take. Feel free to ask as many questions as you need to ascertain all you need and you can even get in touch with their previous clients. Just ask.

Clare at Meta4 has been running her own coaching and training business since 2007. Clare offers loads of great freebie resources to help you grow your business; they’re easy to implement, engaging and most of all they get you your business growth results!


Clare Whalley celebrated 10 years in business in 2017. A great milestone to achieve. She graduated with an International degree in English and Education and went into corporate life to pursue a career outside of teaching. Successfully passing a rigorous graduate scheme into a blue chip company; working in several positions across team management, customer service and sales roles. A working trip to India helped her decide to resign, retrain and set up her own coaching and training business.

Clare now lives in Sutton Coldfield, Birmingham with her two young children, Isabelle and James and her husband Rob.

Clare works with fellow business owners to help them create a business they love too. She uses strategies and tools which will help business owners get to the clients they love to work with, with more consistency and ease.

To find out more about my small business coaching programs click to download here or to have a chat with Clare to find out more about how coaching can help you and your business book in for a free one hour business strategy session

Bookmark and Share