Is there a formula for running a successful small business?
Confession – I used to think no; hard work, dedication and passion were all that were required. However, as any small business owner will know, whilst these attributes are key to small business success following certain formulas and actions will also reap you your just rewards too. Keep repeating them and voila! What a lot of business owners do is find something that works and then promptly stop doing it. We seem to be more inclined to keep plugging away at what doesn’t work!?
Follow the clear signs
In the last 3 to 4 years of running my coaching business there have been a number of activities that have been followed with consistency that clearly point to ‘yes’ there are formulas which followed will equal business success. Sometimes running a small business can feel like an uphill battle, a struggle, a complete roller coaster ride… But it doesn’t have to be this mysterious cryptic puzzle. Stop ignoring all the signs, be brave – you’ve already taken the leap into running your own small business, so follow through on your original plans and start running the business you set out for. What have you done in the past which has got your business results? Pick it up again and schedule the time to always do/practice that thing.
What results do your customers want?
Think about what your ideal customers really want from you. How do they want to feel, what results do they want and how do they want to receive those lovely results? Ask them, do a survey and once you’ve really found the answers to those questions put together 3 choices of how your customer can buy from you with 3 different levels of investment and commitment. Remember the confused mind never buys; so think about the last service you purchased – perhaps a new phone, TV package – were you given choices of which would suit you best? Do the same for your customers, make it easy for them to choose your small business services.
When did you last speak or reconnect with the good people you used to work with? As an ex BT employee – ‘It’s good to talk’. Lots of people are getting tired or shut down from digital media and whilst it’s a huge growth market, it’s good to remember as human beings we like physical contact and to be thought of by others – grab a coffee, network, send a letter to your good contacts, people you’ve enjoyed working with or being connected to…Generally find more human ways of connecting with new and reconnecting with old or existing customers stick with them, with consistency and integrity. It will provide much needed motivation and keep you in love with your small business and your customers!
Clare Whalley will be celebrating 10 years in business this year. She graduated with an International degree in English and Education and went into corporate life to pursue a career outside of teaching. Successfully passing a rigorous graduate scheme into a blue chip company; working in several positions across team management, customer service and sales roles. A working trip to India helped her decide to resign, retrain and set up her own coaching and training business.
Clare works with fellow business owners to help them create a business they love too. She uses strategies and tools which will help business owners get to the clients they love to work with, with more consistency and ease.