Top ten tips for running a sustainable and successful business
Sometimes you can be so busy working IN your business – doing all those hands-on, practical day-to-day tasks – that you forget the importance of working ON your business. To have a successful and sustainable business you need to keep the clients you have already AND find new ones. This means that you can't just be 'the do-er' – you need to be your own sales and marketing specialist too. Getting and keeping customers is the most important role at any company – without customers there's obviously no business. That's why a lot of my top ten tips for running a successful and sustainable business are about reminding your customers to do business with you while reaching out to the new clients who will secure the future of your business.
1. Keep in touch with your customers – Ask them if you can add their email to an occasional newsletter where you provide special offers, showcase your expertise and highlight success stories; offer a free six-monthly check-up; connect and interact with them on social media.
2. Find, and stay in touch with, the influencers who can help you build your business – Local face-to-face networking and online networking are both ways to meet people who can evangelise about your business; establish a trusted coaching group with other business owners where you can give and take advice and support each other.
3. Offer something for nothing – Giving out top tips via your website or blog, offering free consultation and perhaps an open surgery wins trust and showcases your expertise and experience making potential customers more likely to choose YOU.
4. Make sure your customer service is better than your competition – Whatever your product or service there's always another business your customer could choose. Make sure your exceptional customer service is the reason they come back to you.
5. Reward customers and clients for referrals – If someone wins business for you offer them a gift or a discount off your products/services as a tangible way of saying 'thank you'. What others say about you is many times more powerful than what you say about yourself.
6. Spend at least 10% of your working week on developing your business – Diary regular slots when you ignore emails and other jobs and work on some of these tips. If your business is still in its early stages you need to devote more hours to growing your client base, planning for future growth and measuring the success of things you try.
7. Ensure your promotional material is professional and compelling – Review the content and images on your website, business cards, brochures, leaflets and social media platforms regularly. Is everything consistent and conveying the image you want to project?
8. ALWAYS set business goals for the next 12 months – They should be SMART – Specific, Measureable, Achievable, Realistic and Targeted. Don't put them away in a drawer. Keep them in sight, adding images to fix them in your mind; measure your progress towards your goals.
9. Understand how your customers find you now – You should always know how every part of your marketing is working. A spreadsheet can be tagged or colour coded to show how customers found you; measure the return on any investment (time as well as money) that you have made; identify where you want your customers to come from and adjust your plans accordingly.
10. Your enthusiasm for what you do is infectious – If you still have pride and passion in what you do, your customers will be impressed and confident in your ability to deliver. If you have fallen out of love a little bit with what you do it might be time to invest in some coaching to get you back on track – or to help you decide to make changes.
If you want any more information about bringing about positive change in your life and your business, contact me for a free initial consultation on 07739 196896.